Pricing and Branding for the Luxury Market
An in-depth look at the luxury photography market. We’ll discuss how to position yourself in the luxury market to best achieve your studio’s financial goals.
Overview
Lindsay will address those common questions and fears that sometimes stop us from progressing or making sound business financial decisions. Creating a superlative client experience that will attract the types of clients who truly value photography is essential and we will cover that entire work from start to finish.
We will delve deep into evaluating your costs and determining your cost of doing business and then use this as a jumping off point for creating pricing that will ensure profitability and sustainability.
We will talk through pricing strategies, choosing the right finished artwork options for your brand and how to make selling to clients easy. We will also discuss key marketing strategies to attract the luxury client.
Speakers
Based in Colleyville, Lindsay Walden is an award-winning and internationally featured fine art photographer serving the Dallas/Fort Worth area.