We created the Inspiration Guide as a marketing resource for your business. It’s a catalog that you can distribute to your clients, featuring photographic products in real home settings. The Inspiration Guide is a great sales tool to present to clients when you first meet with them.
It also carries value throughout your entire process, all the way through the final sales session and beyond.
There are four editions of the Inspiration Guide available: Families, High School Seniors, Newborns + Children, and Weddings + Engagements.
Get more from your time behind the camera, improve your sales process, and build stronger professional relationships.
Allow clients to visualize your work in the context of their home. Create an aspirational environment in which ideas are shared.
Define a core part of your business that you may not be nurturing with industry-specific sales tips and professional strategies.
The Client Inspiration Guide shows WHCC products displayed in real
home settings. Page by page, your clients can envision the different products and displays in their own home, with their own images.
The goal of the Inspiration Guide is to set the expectation in your
clients’ minds, right from the start, that you offer value and service
they won’t find anywhere else.
Purchase your Inspiration Guides in ROES, under ‘Guides + Sample Sets.’ Minimum order of 5.
Each edition of the Inspiration Guide has a companion catalog just for you, called the Pro Guide. We designed this expanded version as a selling tool specifically for you, the photographer. The Pro Guide calls out all of the WHCC products shown, including sizing details and pricing. It supplements the Inspiration Guide with sales tips, product ideas, and relevant marketing strategies to help you build and maintain
a successful photography business.
A Pro Guide is included with each order of Inspiration Guides.