Why to Specialize in Fine Art Printing

No matter who you cater to in your photographer business, offering a high-quality print can help you stand out from the competition.

If you want to level up your photography business we’ll look at how Fine Art Prints can breathe new life into your product offerings and why it may even attract a new kind of clientele.

The Art of Giclée Printing: What You Need to Know

Our Fine Art Prints are made with giclée printing, which refers to the use of an inkjet printer to reproduce artwork. These are high-quality prints that can last for many years to come, with high resolutions in nearly any conceivable color. The art of giclée printing comes down to the type of printing process it uses. The ink and paper is archival-quality, meaning that it’s made for the next generation as much as for your client that is buying it. Giclée printing allows for smooth color transitions, often worlds better than those seen on standard printers.

Creating High-Quality Fine Art Prints for Your Photography Business

If you want the highest-quality prints, it will mean an investment of your time but not the expense. We will explore a few reasons why specializing in Fine Art Prints can be beneficial:

• Longevity: The ink and paper is archival-quality, meaning that it’s made for the next generation as much as for your client that is buying
• Luxury: Fine Art Prints are more than just visual reproductions. The best quality prints have the texture and finish that you (and your customers) would expect from fine art.
• Acid-free: The vast majority of Fine Art Prints are plant-based, making them acid-free.
• Professional: Whether a client wants to preserve a wedding portrait or a commercial image, they're typically not afraid to splurge on the extra. When you use the finest materials and infuse quality into every square inch, you can establish your business in the right market.

Fine Art Prints can be ordered as loose or mounted works with different border sizes. The array of thicknesses and surface textures make them suitable for archival and display purposes alike.

Effective Marketing Strategies for Fine Art Prints

The best thing that you can do is start with basic education, letting customers know why these prints are different and how they can last for far longer than their original versions. Whether that’s digital art, photos, or artwork, the goal is to emphasize that these are more than just your standard photo prints.

Most professional photographers will lean on this exclusivity feature fairly heavily. This is an investment for clients to have a collective version of the images they value most, which can push up their innate and perceived value.

You should also take stock of who your customers are, whether they’re parents who want to preserve images of their young children, art aficionados who long to have the best reproductions in their home, or nature lovers who want to capture the Earth’s best moments exactly as they are. When you know your clients, it's easier to guide them to the right style of print. Whether they're looking for loose Fine Art Print or a framed masterpiece, you'll be able to work with clients across the spectrum.